Science A/B Testing Goes Mainstream: Used By Stores, Campaigns, Even Schools 5:47am December 29, 2015 by Steve Henn Business Research News Share URL copied to clipboard! Copyright 2015 NPR. To see more, visit NPR. 300x250 Ad More Morning Edition Sports Music & Culture Minor-league hockey team in Athens, Ga., is christened the Rock Lobsters Fans have been desperate for the next installment of 'Grand Theft Auto' 300x250 Ad Support quality journalism, like the story above, with your gift right now. Donate