Underwriting
Why Underwriting with WFDD?
88.5 WFDD covers 32 counties in North Carolina and Virginia and broadcasts to 103,600 listeners per week.*Our Listeners:
- Are among the most educated and affluent audiences in all media
- Place a high value on creativity, curiosity, and social consciousness
- Have a strong attachment to nature and the environment
- Are 88% more likely to buy products and services from companies that support public radio than from companies that advertise on commercial radio
- Have an average household income of $100,000
*Source: Nielsen Audio Fall 2024
We’ll work with you to create an underwriting announcement that meets your needs and a schedule that suits your budget. Because of the unique relationship that 88.5 WFDD has with our listeners, we adhere to designated FCC guidelines for public radio, and write copy that fits the clean, thoughtful style our listeners appreciate and respond to.
All underwriting announcements are 12.5 seconds in length including the following lead-in language “Support for WFDD comes from listeners and from...”
