Small business entrepreneurs typically get money from family or friends. But an approach taken from the pages of Silicon Valley is being used in Cleveland. A new reality television show called Cleveland Hustles is the idea of basketball superstar LeBron James. The show documents this process as four companies try to create jobs and a business model that can be replicated across the country.
Dr. Oz's television show has an enormous fan base, despite the fact that his health claims have come under attack by many in the medical profession. NPR's Ari Shapiro talks with W. Douglas Evans, director of the Public Health Communication and Marketing Program at the Milken Institute School of Public Health at George Washington University, about the role that celebrity doctors play, and why Dr. Oz has such a loyal following despite the controversy surrounding him.