tourism

After a difficult year, visitor data shows that tourism has been looking up this fall.

According to a small business survey, 93 percent of the businesses impacted by Helene have since reopened, but economic uncertainty and the lingering government shutdown are blocking the road to full recovery.

Hotel revenue was up by about 10% last fiscal year, to more than $140 million.

Visitor spending increased in 71 of the state's 100 counties.

Now with three races in the books, the NASCAR All-Star Race's effects are becoming more evident, says Thomas Salley, executive director of the Wilkes County Tourism Development Authority.

In March, President Trump signed an executive order to increase domestic timber production by streamlining federal policies. The move will have environmental and economic consequences in North Carolina.

Travelers to North Carolina spent nearly $37 billion last year, surpassing the previous record set in 2023.

As much of western North Carolina works to recover from Helene, some business owners say they’re worried about what they’re calling a “second disaster”: the loss of tourism during peak season.

Visit Winston-Salem has a new president. Stephanie Pace Brown took over on July 1 for Richard Geiger, who retired after 13 years of running the tourism…

The High Point childhood home of legendary jazz saxophone player John Coltrane is well on its way to becoming a tourist destination. The house on…