tourism

Now with three races in the books, the NASCAR All-Star Race's effects are becoming more evident, says Thomas Salley, executive director of the Wilkes County Tourism Development Authority.

In March, President Trump signed an executive order to increase domestic timber production by streamlining federal policies. The move will have environmental and economic consequences in North Carolina.

Travelers to North Carolina spent nearly $37 billion last year, surpassing the previous record set in 2023.

As much of western North Carolina works to recover from Helene, some business owners say they’re worried about what they’re calling a “second disaster”: the loss of tourism during peak season.

Visit Winston-Salem has a new president. Stephanie Pace Brown took over on July 1 for Richard Geiger, who retired after 13 years of running the tourism…

The High Point childhood home of legendary jazz saxophone player John Coltrane is well on its way to becoming a tourist destination. The house on…

Old Salem Museum and Gardens has new leadership. After serving as interim president and CEO following the departure of Frank Vagnone, Terry Taylor was selected by the trustees to take the reins permanently. His tenure begins at a challenging time for historic properties.

A new study shows that visitor spending is up across North Carolina. The Triad area saw some big gains. Recovery in visitor spending was felt statewide in…

A new initiative is underway in Watauga County to boost economic development and create more tourism opportunities. The tourism industry is booming in the…

The High Country is getting a new place for outdoor recreation. Construction is underway for the Boone Greenway Skatepark. It's a community effort that's…