marketing to kids

Beyonce inked a $50 million endorsement deal with Pepsi in 2012.

This Is How Much Celebrities Get Paid To Endorse Soda And Unhealthy Food

3:49pm June 08, 2016

by Allison Aubrey

Beyonce got $50 million to push Pepsi. Justin Timberlake: $6 million in a deal with McDonald's. A study describes the lucrative deals celebs popular with teens and young adults inked to sell food.

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McTeacher's Nights: Teachers Unions Say No To School Fundraisers

7:19pm October 15, 2015

by Allison Aubrey

The fundraising events cast schoolteachers as servers at local McDonald's. Supporters say the events bring families and teachers closer. Critics say they turn teachers into billboards for fast food.

Demonstrators march on McDonald's corporate headquarters in Oak Brook, Ill., on Wednesday, demanding a wage increase to $15 per hour.

Health & Safety

McMadness: Activists Pile On At McDonald's Shareholders Meeting

6:08pm May 20, 2015

by Allison Aubrey

From workers calling for higher wages to teachers blasting McDonald's for marketing to kids in schools, a bevy of critics have descended upon the company's headquarters in Illinois this week.

TV marketing that pushes foods high in salt, sugar and fat to children can put their long-term health at risk, according to past research. So has Big Food changed its ways?

Promises, Promises: Is Big Food Marketing Less Junk To Kids On TV?

2:21pm May 08, 2015

by Allison Aubrey

Back in 2006, food-industry giants pledged to market only "better-for-you" foods to children. A new study concludes they kept to the letter of that pledge, but not the spirit.

In a video posted to YouTube last year by the women's health company HelloFlo, a preteen girl fakes her period and faces unexpected, and embarrassing, repercussions from her mother.

Brands Target Tween Girls In Bid To Keep Them As Longtime Customers

9:06am April 10, 2015

by Ilya Marritz

Brands increasingly see tweens as a distinct consumer group. From menstruation products to underwear, advertisers are targeting young girls in an informal tone to gain loyal customers earlier on.

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