Wrangler Opens 'Pop-Up' Store In Downtown Greensboro

Wrangler Opens 'Pop-Up' Store In Downtown Greensboro

6:00am Dec 01, 2017
Wrangler employees set up displays for the new pop up store located at 314 S. Elm St. in downtown Greensboro. Photo courtesy of Wrangler photographer Kevin Spencer.
  • Photo courtesy of Wrangler photographer Kevin Spencer.

  • Photo courtesy of Wrangler photographer Kevin Spencer.

  • The former Miller Building has been renovated and is now home to the Wrangler pop-up store. Photo courtesy of Wrangler photographer Kevin Spencer.

  • The public can watch experts customize their denim purchases in the Wrangler sewing room. Photo courtesy of Wrangler photographer Kevin Spencer.

The shop, opening Friday, is one of several ways jeans company Wrangler is celebrating 70 years of denim-making in North Carolina.

The Wrangler brand is owned by Greensboro apparel giant VF Corp. The company employs around 800 people in Greensboro.

The city has been honoring the company’s textile heritage over the past year with things like jean statues and "Jeansboro Day.” Wrangler already has two flagship stores in the U.S. but the pop-up will be extra special because it will highlight the company’s history.

It’s filled with everything from Wrangler Cowboy cut original jeans to more modern products from the company’s Europe and Peter Max collections.

There’s even a chance for the public to watch sewing experts customize their denim purchases.

“We’ve never had a Wrangler store in Greensboro,” says Vice President of Marketing Craig Errington. "We’ve had an employee store over the years that’s been open to employees, but we’ve never had a store that’s actually been open to the community and the public as well, so to do that is really exciting for us.”

The store is located in the former Miller Furniture building on S. Elm Street. The company says it received a major update, but it was also able to preserve some of the original hardwood floors and stone facing exterior.

Errington says the store will also feature a line with Greensboro roots.

“One of the most interesting and exciting collections in the store is our 27406 collection, which is the zip code of where these jeans are being sewn on the south side of downtown Greensboro. The actual denim for these products will come straight from the Cone White Oak plant in Greensboro, so the 'made in Greensboro' collection is something that we are really proud of.”

Errington says the pop-up store is temporary and will be open through the end of January. It will also serve as a test center for the company to learn more about retail concepts and consumer trends.

*Follow WFDD's Keri Brown on Twitter @kerib_news

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