Purple Crow celebrates grand opening of new Winston-Salem headquarters

East Coast Hispanic grocery supplier Purple Crow, which distributes food products to ten states, is now based in Whitaker Park. 

As reported by WFDD in 2023, the city of Winston-Salem awarded the business an incentive package to expand its headquarters. 

Purple Crow says hundreds of jobs will be created, with an average salary of $72,000 per year.

The site is a former R.J. Reynolds Tobacco plant. Reynolds American executives presented the new occupants with the original shovel used to break ground on the facility in 1958.