Piedmont Triad International Airport will get a new name. Airport officials say the rebranding to Central North Carolina International Airport may help with economic development efforts.

The Airport Authority voted for the renaming after months of discussion. It’s part of a plan to retool not only its marketing approach, but its physical infrastructure as well.

The new name focuses on location - Central North Carolina. Authority members say they’re primed to compete in a global marketplace, citing thousands of acres of land at their disposal, and the surrounding highway system.

The airport has been working to be more competitive. They’ve added a taxiway bridge and new restaurants in the terminals.

According to PTI’s website, the number of passengers going through the airport is up this year by over 20,000 travelers.