High-End London Restaurant Tries New, Dynamic Approach To Pricing

The luxury restaurant Bob Bob Ricard (@bobbobricard) in London has adopted dynamic pricing, charging less during off-peak hours.

Here & Now‘s Jeremy Hobson talks with Leonid Shutov, founder and owner of Bob Bob Ricard, about how the pricing is affecting business.

Copyright 2018 NPR. To see more, visit http://www.npr.org/.