Destination Grocery Shopping? It Isn't Just Milk & Eggs Anymore

Destination Grocery Shopping? It Isn't Just Milk & Eggs Anymore

7:05am Aug 29, 2014
Lowes Foods has been in the grocery business for the past 60 years. The company is creating "destination shopping" experiences for its customers. The Clemmons store underwent a major renovation last year. Company officials say their strategy is working, despite increasing competition from other grocery chains in the region.
Keri Brown

When it comes to selling groceries, there are few industries that are more competitive – especially at the higher end of the spectrum. Winston-Salem-based Lowes Foods is in the midst of a major transformation to change how shoppers think about their grocery-buying experience.


“Walking into a new Lowes Foods is kind of like walking into a Disney World. The company is focusing on creating a grocery destination," says says Catherine Carlock, a reporter with the Triad Business Journal.

In this week’s Business Report with Justin Catanoso, Carlock explains how the company is finding success with its new business model and how Lowes Foods is growing its footprint in the South.

"Employees greet their customers with big smiles and many of them have been trained by a person who did training at Disney World for two decades. For example, they have a chicken chandelier and a bell that is rung when a rotisserie chicken comes out of the oven. Workers do a chicken dance when they hear the bell,” says Carlock.

The Business Report on 88.5 WFDD is a partnership with the Triad Business Journal.

To read Catherine Carlock’s stories and more breaking business news from the region, go to the Triad Business Journal online at

Justin Catanoso is director of the Journalism program at Wake Forest University and a regular contributor to 88.5 WFDD.

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