Upon first watch, the music video for Bonobo's song "Kerala" seems simple: a repetitive series of on-the-beat cuts as lead actor Gemma Arterton runs through the streets, losing her mind for no apparent reason. But the anxiety created by that repetition serves a purpose: It forces you to pay attention to the things happening around Arterton as the scene plays out. Nothing in this video is as it seems, and director Dave Bullivant makes good on his effort to have the grasp of the world he's created extend beyond the screen.

Directed by Bison (a.k.a. Dave Bullivant).

Copyright 2016 NPR. To see more, visit http://www.npr.org/.

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