"Juárez has been making a multimillion dollar effort to scrub its violent image and resurrect the days when Americans would treat the city like their playground.
"At a taxi stand just beyond the international bridge, driver Joe Juárez said the violence hurt his business. Not only have fewer tourists been coming across, but he was forced to pay a monthly extortion fee to criminal gangs.
"'Now things are better,' he said. 'There's less crime. I need the American tourists now.'"