Public Radio for the Piedmont and High Country
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

FDA moves to prohibit menthol flavorings in cigarettes including Reynolds' Newport brand

This May 2018 file photo shows packs of menthol cigarettes and other tobacco products at a store in San Francisco. (AP Photo/Jeff Chiu, File)

One of R.J. Reynolds Tobacco Company's top brands faces a challenge after the U.S. Food and Drug Administration announced an upcoming prohibition on menthol flavoring in cigarettes and cigars.

Reynolds acquired the Newport brand in a merger with Lorillard in 2015. The company says it's the nation's top-selling menthol brand. 

The FDA now says it's moving forward with a ban on menthol cigarettes like Newport. The agency says the move will reduce the appeal of cigarettes to younger consumers. 

The FDA also notes that marketing for menthol products often targets Black communities. For example, researchers found that price promotions for Newports were more common in retailers serving predominantly Black neighborhoods.

British American Tobacco, Reynolds' parent company, released a statement saying there are better ways than banning menthol to reduce the risks from tobacco. 

The company says other markets where similar bans have been put in place have not shown a reduction in cigarette consumption.

Paul Garber is a Winston-Salem native and an award-winning reporter who began his journalism career with an internship at The High Point Enterprise in 1993. He has previously worked at The Augusta (Ga.) Chronicle, The St. Louis Post-Dispatch, The News and Record of Greensboro and the Winston-Salem Journal, where he was the newspaper's first full-time multimedia reporter. He won the statewide Media and the Law award in 2000 and has also been recognized for his business, investigative and multimedia reporting. Paul earned a BA from Wake Forest University and has a Master's of Liberal Arts degree from Johns Hopkins University and a Master's of Journalism and Mass Communication from the University of North Carolina at Chapel Hill. He lives in Lewisville.

Support quality journalism, like the story above,
with your gift right now.

Donate