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New Development Promises High-End Lofts And Amenities In Greensboro

Artistic renderings of the proposed "The Lofts At Red" in Greensboro. Photo courtesy of the Triad Business Journal.

A $50 million dollar project that combines retail and residential space is being planned for Greensboro. The development includes what will be one of the few high-rise apartment towers in the city. 

It's tentatively called “The Lofts at Red”. Developer Marty Kotis announced the first part of the project last summer – a retail center that will include restaurants and parking decks. The newly proposed nine-story, 300-unit residential building will have a rooftop pool and terraces, along with other amenities. Owen Covington with the Triad Business Journal has been covering the story. He says the project will likely be well-received in the city. 

“It's certainly going to be a unique development and rents are probably going to be kind of high, but its location within what has really become a vibrant retail and restaurant district is really in its favor," says Covington. "So, it's going to have that ability to attract that higher income, younger renter."

Covington says a planned greenway near the property may also lure potential residents, although that development is still years away. Construction on the “Lofts at Red” hasn't been finalized, but building on the first part of the project could begin as early as this year.

You can find a slideshow with images of the new development at the Triad Business Journal. 

Emily joined WFDD in 2014. It's a homecoming after 11 years working in public radio for stations in colder climates. She graduated from the University of North Carolina in Greensboro in 2003, where she earned her degree in music. She moved to Bloomington, Indiana, where she saw an advertisement on the side of a bus for the local station, WFIU, and began volunteering. That turned into a full time gig, where Emily did everything from producing fund drives, co-hosting a classical music quiz show, and handling station relations. In 2007, Emily accepted a position at WYSO in Yellow Springs, Ohio, as the host of All Things Considered. It was there that Emily learned how to be a reporter. Her stories won state and national awards and were regularly featured on NPR. Emily became News Director at WYSO in 2011.Now, she's back in North Carolina and happily leading the news team at WFDD. She lives in Winston-Salem with her husband and two children.

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