The city of Greensboro is entering into a new partnership with eBay, and the goal is to help local businesses reach new customers around the world.

The project is called Retail Revival, and Greensboro is the third city in the U.S. chosen to participate. The others are Akron, Ohio and Lansing, Michigan.

It’s a free 12-month program for up to 100 local small and medium-sized businesses geared towards bringing their products to a global market.

Chris Librie is Head of Global Impact at eBay. He says the program includes intensive training and a period of ongoing support.

“It not only teaches you how to use eBay optimally," he says, "but also it helps improve your business performance in many other ways: how you’re marketing, how you’re connecting with other businesses, and really leveraging your presence to the maximum.”

The application for Retail Revival is available online. Participating businesses will be announced in late March.