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Greensboro Is eBay's New Site For 'Retail Revival' Initiative

Chief Marketing Officer of eBay Americas, Suzy Deering, speaking at the International Civil Rights Center & Museum in downtown Greensboro about the Retail Revival program. Photo courtesy: City of Greensboro

The city of Greensboro is entering into a new partnership with eBay, and the goal is to help local businesses reach new customers around the world.

The project is called Retail Revival, and Greensboro is the third city in the U.S. chosen to participate. The others are Akron, Ohio and Lansing, Michigan.

It's a free 12-month program for up to 100 local small and medium-sized businesses geared towards bringing their products to a global market.

Chris Librie is Head of Global Impact at eBay. He says the program includes intensive training and a period of ongoing support.

“It not only teaches you how to use eBay optimally," he says, "but also it helps improve your business performance in many other ways: how you're marketing, how you're connecting with other businesses, and really leveraging your presence to the maximum.”

The application for Retail Revival is available online. Participating businesses will be announced in late March.

 

Bethany joined the staff of WFDD in the fall of 2012. She received her B.A. and M.A. in English Literature from Wake Forest University and focused on Anglo-Irish writing. Between undergraduate studies and graduate school, Bethany served as the intern to Talk of the Nation at NPR in D.C., participating in live NPR Election Night Coverage, Presidential debate broadcasts, regular Talk of the Nation shows, and helping to plan the inaugural broadcast of ‘Talk of the World.' She enjoys engaging with her interests in books, politics, and art in the interdisciplinary world of public radio. Before becoming Assistant News Director, Bethany was a reporter and Associate Producer for WFDD's Triad Arts and Triad Arts Weekend. Originally from Jacksonville, Florida, Bethany enjoys calling the Piedmont home.

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