Reynolds American to add 300 jobs in further move to smokeless products

88.5 WFDD - Public Radio For The Piedmont | By Paul Garber

Published April 3, 2025 at 2:55 PM EDT

The Reynolds American sign in downtown Winston-Salem. PAUL GARBER/WFDD FILE

Reynolds American Inc. plans to add 300 positions in Forsyth County, including jobs in manufacturing and national trade marketing.

Company officials say it’s ramping up production of its Velo Plus line at its plant in Tobaccoville. Velo Plus is part of the nicotine pouch category, which Reynolds says is the fastest-growing product segment among tobacco users. One of the company’s goals is to move toward smokeless products.

Reynolds added 500 jobs at its operations center in 2024 when production of the brand began.

The Tobaccoville plant is the largest manufacturing center in the British American Tobacco (BAT) Group.

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Paul Garber

Paul Garber is a Winston-Salem native and an award-winning reporter who began his journalism career with an internship at The High Point Enterprise in 1993. He has previously worked at The Augusta (Ga.) Chronicle, The St. Louis Post-Dispatch, The News and Record of Greensboro and the Winston-Salem Journal, where he was the newspaper's first full-time multimedia reporter. He won the statewide Media and the Law award in 2000 and has also been recognized for his business, investigative and multimedia reporting. Paul earned a BA from Wake Forest University and has a Master's of Liberal Arts degree from Johns Hopkins University and a Master's of Journalism and Mass Communication from the University of North Carolina at Chapel Hill. He lives in Lewisville.

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Reynolds American to add 300 jobs in further move to smokeless products

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