People used to fighting the Black Friday crowds may find they're facing slightly more competition for deals this year. A poll from High Point University suggests retailers will be busier.
The poll found that 38 percent of North Carolinians plan to hit the sales the day after Thanksgiving. That's up about 20 percent compared to last year's poll.
About a quarter of those shoppers say they'll do all their shopping in person at traditional brick-and-mortar stores, while two-thirds say they do all or part of their shopping online.
More than 20 percent of the North Carolinians surveyed said they'd increase spending this year compared to last. On average, respondents said they planned to spend just under a thousand dollars for gifts, food, and decorations this season.
But all the shopping and spending doesn't seem to be taking much of a mental toll. More than half of those polled said the holiday season doesn't make them feel more stressed, and 10 percent said they find it less stressful.
The poll was conducted the first week of November and has a margin of error of 3.6 percent.