R.J. Reynolds Vapor Company has issued a massive recall of one of its electronic cigarette brands in a move that affects more than two and a half million devices.
The company has issued a safety recall of all of its Vuse Vibe power units.
Consumers told company officials that batteries have malfunctioned and caused them to overheat, creating a fire risk.
No injuries have been reported.
On its web site, Reynolds touts Vibe as its most powerful device and says customers can expect it to have a strong battery.
R.J. Reynolds Vapor markets the Vuse brand of e-cigarettes. The subsidiary of British American Tobacco says owners should stop using the product or charging the power unit and contact the company to receive a refund.