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The growing role of sports in President Trump's political brand

President Trump is increasingly embedding himself in sports culture. Christine Brennan, a longtime sports columnist and author, weighs in on the depths of Trump's ties to sports and what that will look like in the coming year.

Copyright 2025 NPR

Jeffrey Pierre
Sarah Robbins
Tamara Keith
Tamara Keith has been a White House correspondent for NPR since 2014 and co-hosts the NPR Politics Podcast, the top political news podcast in America. In that time, she has chronicled the final years of the Obama administration, covered Hillary Clinton's failed bid for president from start to finish and threw herself into documenting the Trump administration, from policy made by tweet to the president's COVID diagnosis and January 6th. In the final year of the Trump administration and the first year of the Biden administration, she focused her reporting on the White House response to the COVID-19 pandemic. Her reporting often highlights small observations that tell a larger story about the president and the changing presidency.

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