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College athletes struggle with personal attacks on social media

Social media has allowed college athletes to grow their brands and cash in on marketing deals. But as online harassment grows, players and coaches increasingly ask themselves: Is it worth it?

Copyright 2025 NPR

Becky Sullivan
Becky Sullivan is NPR’s sports correspondent. She covers professional leagues, college athletics and youth sports, with stories about the people who play them and the intersections of sports with science, business and the law.

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