A new name is in the works for the Dixie Classic Fair. A Winston-Salem City Council committee moved forward a motion to rename the event Carolina Classic.
The recommendation will now head to the full council for a vote on Monday. But another moniker is under serious consideration. City Councilman John Larson is among those who prefer Piedmont Classic. He says he hopes whatever name is selected will represent the region.
“But we've got three people on the committee that favored Carolina Classic and you have three people sitting in that seemed to favor Piedmont. You know either term is sort of generic enough that we can work around it,” says Larson.
City officials say the deadline for providing the new name of the fair to various national and state associations comes up in November, so there's urgency in the matter.
They say nearly $100,000 is needed in the fair's budget to pay for new signage, painting, and other rebranding expenses at the fairgrounds.
Assistant City Manager Ben Rowe says that money will be a one-time expense and will come from fairgrounds reserves.
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