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New Startup Makes Fertility Testing More Accessible

Image courtesy of Modern Fertility

Wake Forest graduate Afton Vechery realized that she kept having the same conversation with many women she knew – many wanting to know more about their own fertility. Based on the conversations she had with them, coupled with her own experience with fertility testing, she was inspired to create the reproductive health startup, Modern Fertility.

The company provides an at-home, affordable fertility test that collects a blood sample through a finger prick. 

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Modern Fertility co-founders Afton Vechery (L) and Carly Leahy (R). Photo courtesy Modern Fertility

The sample is sent to a lab where it's analyzed for up to eight hormones including Anti-mullerian hormone and Estradiol. The user then gets results and explanations back.

The findings can help tell women about their ovarian reserve, at what age they might hit menopause and whether they'd be a good candidate for in vitro fertilization or egg freezing.

Vechery says women are thinking about their fertility even before they try to get pregnant, but they don't have tools to understand it.

“We really started Modern Fertility to make this kind of testing more available to women everywhere," she says. "But also to jumpstart the conversation about fertility and turn something that we really deal with in a reactive way to something that was proactive, that we could plan for over time.”

“When developing the business model and vision for Modern Fertility, our view was that this type of testing should be as routine as getting a pap smear,” Vechery says.

According to the Centers for Disease Control and Prevention, approximately 1 in 10 women deal with issues of infertility.

Bethany is WFDD's editorial director. She joined the staff in the fall of 2012. She received her B.A. and M.A. in English Literature from Wake Forest University. Between undergraduate studies and graduate school, Bethany served as the intern to Talk of the Nation at NPR in D.C., participating in live NPR Election Night Coverage, Presidential debate broadcasts, regular Talk of the Nation shows, and helping to plan the inaugural broadcast of ‘Talk of the World.' She enjoys engaging with her interests in books, politics, and art in the interdisciplinary world of public radio. Before becoming editorial director, Bethany was assistant news Director, a reporter and associate producer for WFDD's Triad Arts and Triad Arts Weekend. Originally from Jacksonville, Florida, Bethany enjoys calling the Piedmont home.

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