Remember Juicy Couture and Pier 1? They went under, but not all the way under. Someone still makes millions of dollars off these names. And the hunt for revivable brands is big business.
Large companies have played the role of activists and been one of the biggest countervailing forces against social and religious conservatives on LGBTQ measures. All that is at stake now.
Target, The North Face, Bud Light and others are facing backlash for pro-LGBTQ+ campaigns. Some have stood fast, others stumbled. Experts say consistency and intentionality are key to true support.
Brands and companies are working to remove their Juneteenth items from shelves, as experts say those who are selling Juneteenth-branded products are "tone-deaf."
"We understand the inequities that were associated with the name and face of the Uncle Ben's brand and ... we have committed to change," the parent company said in a statement.
Quaker Foods is retiring the name and logo of its 130-year-old pancake and syrup brand. Uncle Ben's and Mrs. Butterworth's also plan to change their packaging and marketing.
Big mainstream consumer brands, which have owned our cupboards and closets, face a turning point: a time to evolve or wither. The Internet and the echoes of the recession have changed us as shoppers.
H.W. Brands brings to life a transitional era of American politics when the scope and power of the federal government was unknown, as were the boundaries of the United States.
One-click online shopping is changing how we shop. Stores with leases as short as a day are proliferating — meaning a storefront can be a designer clothing store one day and a test kitchen the next.