The German firm is selling shoes created with Ye (formerly Kanye West) before his antisemitic remarks led to termination of the deal in October. Some of the proceeds will go to anti-racism nonprofits.
One of the options Adidas considered was to destroy the Ye-designed shoes, but the company ultimately decided against it, the CEO said. Instead it will sell them and donate the proceeds to charity.
In October, Adidas cut ties with Ye, formerly known as Kanye West, over the rapper's antisemitic remarks. The company's inability to sell his popular Yeezy line of shoes helped batter earnings.
It is unknown why the Grammy-winning rapper Ye showed up to the Los Angeles office, but it was the latest in a string of controversial episodes after the artist made several antisemitic remarks.
The decision follows a nearly decade-long relationship between the German sneaker giant and the rap superstar, also known as Kanye West.
Adidas placed its relationship with the rapper under review earlier this month. And while he's since doubled down, the company hasn't given an update — and continues to release new Yeezy products.
These shoes are made for taking the metro. They may seem pricey, but they're about a quarter of the cost of an annual transportation pass in Berlin.
Internet users were quick to point out the tone-deaf phrasing in a marketing email to customers in light of the 2013 attack that killed three people and injured more than 260 others.
At the White House Tribal Nations Conference on Thursday, President Obama praised the initiative and added that "a certain sports team in Washington might want to do that as well."