The Department of Commerce released documents on the Toyota-Mazda courtship after receiving a public records request.
In short, North Carolina offered a $1.6 billion incentive package to the automakers, an amount not typically seen in the state's negotiations with businesses.
According to the News & Observer, the state worked hard to put together an enticing offer. That included hundreds of millions of dollars for infrastructure improvements and land, along with millions more for things like job training.
State officials even allocated money for a Japanese Saturday School, a program that would educate the children of Japanese managers in their native language.
Ultimately, North Carolina played runner-up to Alabama, which also offered state and local incentives north of $1 billion.