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UPDATE: White Man Who Called Police On Black Woman At Pool No Longer Employed At His Job

Screenshot from the video posted July 4th on social media, showing Adam Bloom speaking with police after accusing Jasmine Edwards of not having permission to access neighborhood pool. Credit: Photo courtesy of Jasmine Edwards' public Facebook post.

A white man who challenged a black family's right to use a neighborhood pool in Winston-Salem is no longer employed at his job. Adam Bloom's employer, Sonoco, has posted on Twitter Bloom is not at the company anymore.

The tweet in part reads, "We are aware of a terrible incident involving the actions of one of our employees outside of the workplace. The well-documented incident, which involves activities at a neighborhood pool over the 4th of July, does not reflect the core values of our company, and the employee involved is no longer employed by the company in any respect."

The homeowners' association announced Thursday that Bloom resigned his board membership and as chairman of the pool.

A video recorded by Jasmine Edwards on July 4, seen more than 4 million times on Facebook, shows what happened after Bloom questioned whether she was allowed to be there. She accused him of singling them out as African-Americans.

He called the police.

Officers then spoke with them outside the pool, and determined that Edwards, who lives in the neighborhood, did, in fact, have keycard access.

Winston-Salem Police Chief Catrina Thompson warned that her officers, "will not be used as pawns to further someone's dislike for anyone."

Bloom has not commented.

Ed. note: This story has been updated from an earlier version. 

Correction: An earlier headline read that Bloom was fired from his position, when it is not yet clear the reason why he is no longer employeed at Sonoco. 

Copyright 2025 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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