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Here's an idea: What if Japan's matcha were protected like France's champagne?

NPR's Ailsa Chang talks with David Fickling, opinion writer at Bloomberg, about his idea for Japan: Treat matcha, the super popular drink, like champagne, and protect its heritage.

Copyright 2025 NPR

Ailsa Chang
Ailsa Chang is an award-winning journalist who hosts All Things Considered along with Ari Shapiro, Mary Louise Kelly and Juana Summers. She landed in public radio after practicing law for a few years.
Jeffrey Pierre
Sarah Handel

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