A new study measures the impact the nonprofit arts and culture sector has on the Forsyth County economy.
The report is called Arts and Economic Prosperity 6, and is part of a national study conducted by the Washington, D.C.-based Americans for the Arts.
The study shows that locally the industry generated over $196 million in economic activity in 2022. Audience-related spending supported nearly 2,500 jobs and resulted in over $34 million in local, state, and federal government revenue.
And for the first time, the AEP6 report examined how well a community focuses on equity and inclusion.
Chase Law is president and CEO of Arts Council of Winston-Salem and Forsyth County. She says the study highlights how Forsyth County showcases the history and heritage of the community.
"So we have that through the history of Delta Fine Arts, we have that through the North Carolina Black Repertory Company, but also through organizations like Native American Pow Wows that are happening throughout Forsyth County," says Law. "It's a really diverse offering."
Law says the economic and social investment in Forsyth County arts and culture reflects a commitment to supporting and revitalizing the sector.