A billboard in South Carolina is offering a response to a sign that drew controversy in the Triad.
The sign on Business 40 in Winston-Salem garnered national attention for its unadorned message, which read, “Real men provide. Real women appreciate it.”
The owner of the billboard hasn't revealed who's behind it, saying the client doesn't want to be identified.
Some observers found that message to be sexist, and local business owner Molly Grace organized a formal protest.
Now drivers in Lexington, South Carolina, which is just west of Columbia, are seeing a new message.
A digital billboard there reads, “Real women provide. Everyone appreciates it.”
The billboard was put up by Outfront Media, an outdoor advertising company.
An Outfront spokesperson says the sign was put up for International Women's Day, which was last Wednesday.
Molly Grace tells the Winston-Salem Journal that the sign in South Carolina demonstrates that people throughout the country found the initial message to be offensive and harmful.
Grace says her group is raising money for a new sign in Winston-Salem to counter the original billboard, which has since been revised.