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Now with three races in the books, the NASCAR All-Star Race's effects are becoming more evident, says Thomas Salley, executive director of the Wilkes County Tourism Development Authority.
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After a successful first year back, the NASCAR All-Star Race returns to North Wilkesboro Speedway this weekend. Last year's event generated tens of millions of dollars in regional revenue.
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The NASCAR Cup Series All-Star Race will remain at North Wilkesboro Speedway in 2024 after this year's event — the first race for NASCAR there in 27 years — attracted a capacity crowd thrilled to return to stock car roots.
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Speedway Motorsports CEO Marcus Smith said North Wilkesboro Speedway “definitely has a place in the NASCAR world” moving forward, despite an All-Star race…
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Following nearly three decades of dormancy, and months of renovation efforts, the North Wilkesboro Speedway is once again hosting the NASCAR All-Star…
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Fans returned to North Wilkesboro Speedway for an open house Wednesday ahead of next week’s NASCAR All-Star Race, a landmark night for the track that has…
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A portion of the newly signed North Carolina budget funds one of the state's beloved traditions: NASCAR. More than $40 million is allocated for racetrack…