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Housing development approved for Greensboro's Friendly Center

Downtown Greensboro.
J. Michael Jones - stock.adobe.com
The former Sears Auto Center at Friendly Shopping Center.

There are now plans for the former Sears location at Greensboro’s Friendly Center. The site has sat empty since the store was demolished in 2024.

Now the lot may be filled by a new seven-acre housing development.

According to documents from the city’s Technical Review Committee, officials approved a plan for 270 multi-family apartments early last month.

Hines, an international real estate company, is behind the project. But planning is being led by a Charlotte-based architecture and design firm called LandDesign.

The development comes as officials push to increase Greensboro’s housing capacity through its Road to 10,000 initiative.

Rachel Moody is from Wake Forest where she got her start in journalism as an intern for The Wake Weekly. Before joining WFDD, she was a reporter and producer for UNC-Chapel Hill’s student radio program Carolina Connection. Rachel’s work has been published by WFAE, WUNC, WRAL and more. In 2026, she was recognized by the Hearst Journalism Awards Program for her podcast about body dysmorphia in boys and men. During her college career, she also wrote for The Daily Tar Heel’s opinion desk as an editorial board member and columnist.

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