East Coast Hispanic grocery supplier Purple Crow, which distributes food products to ten states, is now based in Whitaker Park.
As reported by WFDD in 2023, the city of Winston-Salem awarded the business an incentive package to expand its headquarters.
Purple Crow says hundreds of jobs will be created, with an average salary of $72,000 per year.
The site is a former R.J. Reynolds Tobacco plant. Reynolds American executives presented the new occupants with the original shovel used to break ground on the facility in 1958.