Hotel Developers Eye Winston-Salem & Greensboro for Future Growth

Hotel Developers Eye Winston-Salem & Greensboro for Future Growth

5:00am Aug 01, 2014
A boutique hotel and apartments are planned for the iconic Reynolds Building in downtown Winston-Salem.
Julie Knight/The Business Journal

The Piedmont Triad region has had no new hotels built in the past three and a half years. That stands to reason because occupancy rates have remained fairly flat over the same period. Suddenly, though, six new hotels are being planned collectively in downtown Greensboro and Winston-Salem.

Triad Business Journal reporter Catherine Carlock is covering this real estate trend for the newspaper this week. She says, “Developers smell opportunity in these cities for several reasons including, a pickup in loan activity that gives established hotel developers more access to loans for economic development projects. There is also a lot of capital that is pouring into the downtown areas in both cities.”

WFDD contributor Justin Catanoso recently sat down with Carlock to find out what development projects stand the best chance of moving forward.

To read Catherine Carlock’s stories and more breaking business news from the region, go to the Triad Business Journal online at

Justin Catanoso is director of the journalism program at Wake Forest University and a regular contributor to 88.5 WFDD.  Each week, he interviews a reporter from our media partner, the Triad Business Journal.

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