The first issue of Marvel's new Thor is now on newsstands. In it, a mysterious woman shows that she, too, is worthy of wielding the hammer of Thor.

She joins a growing list of superhuman heroines leading their own comic books — Captain Marvel, Batgirl and Catwoman, among others — as Marvel and DC push to diversify and improve the representation of women on their pages.

Part of this improvement comes through in the way these characters are dressed. Instead of a tight black bathing suit, Captain Marvel now wears a red, blue and yellow jumpsuit that evokes her Air Force roots. Over in Gotham, Batgirl has ditched the tight spandex and bright yellow heels for a leather motorcycle jacket, a detachable cape and Doc Martens.

These redesigns emphasize function, what these superheroines might actually need and want to wear while fighting bad guys, but they're not short on style.

Genevieve Valentine, new lead writer for DC Comics' Catwoman series, had a request for her creative team when they first met: Could Catwoman fight in flat shoes? Because, as a fan, she could never quite suspend her disbelief when it came to superheroines fighting in sky-high heels.

Valentine says having a Catwoman who wears heels in her daily life but not when she's fighting "seems like a small thing, but of course, it's not. It's sort of an institutional recognition of an audience that's always been there."

And an audience that's quickly growing. On Facebook, women make up just under half of all self-identified comics fans.

But even as the female audience grows, female creators for DC and Marvel, colloquially known as "the Big Two," are still in the minority.

Tim Hanley writes the online column Gendercrunching, in which he tracks the numbers of women in comics.

This past August, he says, women made up less than 10 percent of the creative teams for all books published by DC or Marvel.

"This is the bare minimum here," Hanley says. "It's artists and writers and colorers and letterers and editors, everyone involved in the process, and it's probably like 60 out of 600."

Hanley says that in the three years since he's been "gendercrunching," he hasn't seen much change.

Jeanine Schaefer, Marvel's senior manager for talent acquisition, says they are "aware that we don't have as many women working for us as we have men."

The issue of diversity is one that Marvel executives are seriously considering, but the change is going to take some time, she adds. "Mentoring women when they come in the door, making sure we're placing them where they can flourish."

Before they can hire these women, editors and talent scouts like Schaefer have to find them. And that's where Janelle Asselin comes in. She's a former editor at DC and creator of the online feature Hire This Woman, and she knows firsthand the challenges untested female creators face in an industry that relies so heavily on freelance work.

"A lot of the female creators that are up and coming are unknown quantities," she says. "It can be hard to know how they will work on a monthly schedule. But editors need to take more risks and give more female creators a chance."

To make it easier, Asselin started Hire This Woman. In it, she highlights female comics professionals and includes a brief interview about how fast they work, their ideal professional environments — information editors might need or want to know when hiring someone.

Her feature, and the others like it, are all part of a broader conversation happening all over the internet, on platforms like Twitter and Tumblr.

"There's a growing and outspoken contingent of female fans that are fed up with being treated as not important," Asselin says.

But as the conversation has gotten louder, so has the backlash.

Earlier this year, in April, Asselin criticized a Teen Titans cover. "Beyond [the] positive aspects, there's just too much wrong," she wrote. It was too cluttered with distracting detail and, editorially, it wasn't the right way to introduce the series to new readers. She also took issue with the way a young female character was portrayed — wearing an impractical strapless costume that barely supported breasts the size of her face.

Asselin's article touched a nerve. Some comics professionals accused her of not knowing what she was talking about, dismissing her previous experience as a DC editor. Then fans chimed in.

"It escalated fairly quickly from name calling of things like feminazi, all the way up to rape threats," Asselin says. She wasn't surprised. Female comics professionals and comics fans are frequent targets for online harassment, especially if they comment on feminist issues.

The harassment doesn't always stay on the Internet. Asselin's bank accounts were compromised after her article was published online, and independent comics editor Caitlin Rosberg says, "some people have had stuff mailed to their homes as a threat of 'I know where you live.' "

Marvel's Jeanine Schaefer believes this behavior is partly driven by extreme fear on the part of some comics fans.

"There's this perception that, 'Well, if we let women in, then everything is going to change. They're going to take away everything that I like about comics,'" Schaefer says.

And Schaefer hopes that bringing more women and diverse voices into the creative process will prove to those fans that their favorite stories will only be enhanced by the different perspectives.

Asselin says the level of vitriol some fans aim at women working in or commenting on the comics industry is "not an OK way to treat people," no matter the reason, but she thinks it can and will get better. These fans just need to accept that women aren't going to leave the comics world.

After all, a genre where the unlikeliest of misfits can be heroes should have the best variety of voices to tell those stories.

Copyright 2015 NPR. To see more, visit http://www.npr.org/.

Transcript

STEVE INSKEEP, HOST:

Hey, the first issue of Marvel's new "Thor" comic came out this week. And if you think of Thor as some bearded guy, you need to make an adjustment because Thor is now a woman. She shows she is worthy of wielding that great hammer. It's all part of a push by Marvel and DC Comics to improve the representation of women, especially now, as female fans become a bigger part of the market. NPR's Mallory Yu reports.

MALLORY YU, BYLINE: Marvel's new Thor joins a growing number of superhuman heroines leading their own comic books. And they all look different than their past iterations. Captain Marvel, also known as Carol Danvers, has replaced her black bathing suit with a red, blue and yellow jumpsuit that evokes her Air Force roots. Over in Gotham, Batgirl has ditched the clingy spandex and bright-yellow heels for a motorcycle jacket and Doc Martens. These redesigns emphasize function, what a superheroine might actually need for fighting bad guys without sacrificing style. Take DC Comic's "Catwoman." Genevieve Valentine is "Catwoman's" new lead writer. She had one request when she first met with her creative team.

GENEVIEVE VALENTINE: Can we please have her fighting in flat shoes? And it seems like a small thing, but of course it's not. It's sort of an institutional recognition of an audience that's always been there.

YU: And an audience that's growing. On Facebook, women make up just under half of all self-identified comics fans. But even as the female audience grows, female creators for DC and Marvel are still very much in the minority. Tim Hanley writes the online column Gendercrunching. He tracks the number of women working in comic books. In one month this summer, he says women made up less than 10 percent of the creative teams at either DC or Marvel.

TIM HANLEY: It's the bare minimum here - it's artists and writers and colorers and letterers and editors, everyone involved in the process. And it's probably, like, 60 out of 600.

YU: Hanley says that in the three years since he's been Gendercrunching, the numbers have remained about the same.

JEANINE SCHAEFER: We're aware that we don't have as many women working for us as we have men.

YU: That's Jeanine Schaefer, Marvel's senior manager for talent acquisition. She says Marvel executives are looking seriously to hire more women, but change isn't going to happen overnight.

SCHAEFER: It's just going to be time, mentoring women when they come in the door, making sure that we're placing them where they can flourish.

YU: First, editors and talent scouts like Schaefer have to find them, and that's where Janelle Asselin comes in. A former editor at DC, she knows how hard it can be for female creators in an industry that relies on freelance work.

JANELLE ASSELIN: A lot of the female creators that are up-and-coming are unknown quantities. But I think editors need to take more risks and give more female creators a chance.

YU: So she started the online feature "Hire This Woman" to highlight female professionals editors might've missed otherwise. And Asselin says it's all part of a broader conversation happening on platforms like Twitter and Tumblr.

ASSELIN: There's a growing and outspoken contingent of female fans that are fed up with being treated as not important.

YU: But as the conversation has gotten louder, so has the backlash. In April of this year, Janelle Asselin criticized a Teen Titan's cover, taking issue, among other things, with the way a female character was portrayed. Her article touched a nerve. Some comics professionals accused her of not knowing what she was talking about. Then, fans chimed in.

ASSELIN: It escalated fairly quickly from name-calling of things like feminazi, all the way up to rape threats.

YU: Asselin wasn't surprised. Many female fans, and even female creators, have experienced some type of online harassment at one point or another. And Marvel's Jeanine Schaefer thinks this behavior is partly an extreme reaction of fear.

SCHAEFER: There's this perception that, well, if we let women in, everything is going to change. They're going to take away everything that I like about comics.

YU: And she hopes that by bringing more women and diverse voices into the creative process, the comics themselves can help change this perception. After all, a genre that says even the unlikeliest of misfits can be heroes should have the best variety of voices to tell those stories. For NPR News, I'm Mallory Yu. Transcript provided by NPR, Copyright NPR.

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