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Truliant secures naming rights for Winston Tower

Artist rendering of how the Truliant sign will look when it's installed on Winston Tower next year. Image courtesy of Truliant Federal Credit Union.

A longtime Winston-Salem business is approaching a landmark anniversary by putting its name on a landmark building.

Truliant Federal Credit Union has paid for naming rights on Winston Tower, one of Winston-Salem's signature skyscrapers. The terms of the deal were not disclosed. 

Company officials say the name and sunburst logo will go up over the next few months, just as the company celebrates its 70th anniversary. Truliant launched in Winston-Salem in 1952.

The credit union will take a floor of the building and is working on plans for how that space will be used. It did not purchase the skyscraper, and Truliant does not plan to put a branch there.

Winston Tower opened in 1966 and for decades served as the headquarters for Wachovia Bank. 

The 30-story rectangular International Style building stands in sharp contrast to the Art Deco design of the former Reynolds Tobacco headquarters across the street.

It's been listed on the National Register of Historic Places as the Wachovia Building since 2001.

Paul Garber is a Winston-Salem native and an award-winning reporter who began his journalism career with an internship at The High Point Enterprise in 1993. He has previously worked at The Augusta (Ga.) Chronicle, The St. Louis Post-Dispatch, The News and Record of Greensboro and the Winston-Salem Journal, where he was the newspaper's first full-time multimedia reporter. He won the statewide Media and the Law award in 2000 and has also been recognized for his business, investigative and multimedia reporting. Paul earned a BA from Wake Forest University and has a Master's of Liberal Arts degree from Johns Hopkins University and a Master's of Journalism and Mass Communication from the University of North Carolina at Chapel Hill. He lives in Lewisville.

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