R.J. Reynolds Vapor Company has issued a massive recall of one of its electronic cigarette brands in a move that affects more than two and a half million devices.

The company has issued a safety recall of all of its Vuse Vibe power units.  

Consumers told company officials that batteries have malfunctioned and caused them to overheat, creating a fire risk.

No injuries have been reported.

On its web site, Reynolds touts Vibe as its most powerful device and says customers can expect it to have a strong battery.

R.J. Reynolds Vapor markets the Vuse brand of e-cigarettes. The subsidiary of British American Tobacco says owners should stop using the product or charging the power unit and contact the company to receive a refund.

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