Cheerwine Celebrates 100 Sweet Years

Cheerwine Celebrates 100 Sweet Years

3:55pm May 17, 2017
Cheerwine cans through the years. Photo credit courtesy of Cheerwine.

Cheerwine, a favorite Southern soda, has been made in Salisbury, North Carolina for a century now.

The beverage was invented by Lewis D. Peeler in 1917. He’d previously been making a cola, and was looking to craft something new.  

But during World War I, there was a shortage of sugar. So, when he turned to cherries as an alternative sweetener, Cheerwine was born.

Producing the soda has remained a family business. Peeler’s great-grandson, Cliff Ritchie, is currently CEO of the company.

While keeping roots in North Carolina, they’ve expanded their distribution across the South into 15 states. But according to the Winston-Salem Journal, all of the concentrated Cheerwine syrup is still made in Salisbury.

The Centennial Celebration is open to the public and takes place this Saturday in downtown Salisbury.

Support your
public radio station