Major Renovation Planned For Historic Greensboro Skyscraper

Major Renovation Planned For Historic Greensboro Skyscraper

10:17am Mar 13, 2015
The iconic Jefferson Standard Building at the corner of Elm and Market streets in downtown Greensboro was built in 1923. The owner, Lincoln Financial Group, plans to renovate the 233-foot, 18 floor skyscraper.
Mark Sutter- The Triad Business Journal

A major renovation project is in the works for a historic downtown skyscraper in Greensboro. Lincoln Financial Group says it’s considering design options for the Jefferson Standard building. The 18-story tower is on the corner of Elm and Market Streets. The Triad Business Journal broke this story. Mark Sutter, the editor of the newspaper, says this is more than the run of the mill construction project.

“It’s a double dose of good news because they are saving this gorgeous building, this asset in downtown Greensboro.  And it’s a sign that Lincoln Financial continues to be committed to this area. This wasn’t always so sure after they merged in 2005 with Jefferson Pilot.”  

The building formerly served as the headquarters for Jefferson Standard Life Insurance Co., which became Jefferson-Pilot and is now Lincoln Financial Group. It was named in 1976 to the National Register of Historic Places.

Sutter says the company is expected to use the nearby Bank of America office building, which it also owns, to house some of its operations during the renovation project.

This street view taken south along Elm Street in downtown Greensboro shows the glass-clad former Bank of America building in the foreground, the Jefferson Standard building behind it to the left and the top of the newer and larger Lincoln Financial tower to the right.
Credit Mark Sutter- The Triad Business Journal

The Business Report on 88.5 WFDD is a partnership with the Triad Business Journal. You'll find Mark Sutter's story and more breaking business news at

Follow Keri Brown on Twitter @kerib_news

Support your
public radio station