George is 10, loves to read and has a best friend named Kelly. Everyone thinks George is a boy, but she doesn't feel like one.

George is a transgender fourth-grader. She's the heroine of a new book intended for readers in grades 3 to 7 and published by Scholastic, one of the largest children's publishing companies in the world. Author Alex Gino started writing George well before transgender people began appearing as well-rounded characters on TV shows or the covers of major magazines — not to mention having much opportunity to tell their own stories within mainstream media.

Gino grew up on Staten Island, studied education at the University of Pennsylvania and taught elementary school briefly before becoming a test prep coach and author. Gino prefers using the pronoun "they" rather than "him" or "her" when referring to themself. (The singular "they" is unconventional, rather than wrong. It can be found in the Oxford English Dictionary, as well as in the works of Chaucer and Shakespeare. And nobody else has to use it to refer to themselves if they don't want to.)

Conventional gender pronouns just don't work for Gino, the author says. Oh, and here's Gino's Twitter bio: "Fat queer trans activist, glitter liberationist, urban gardener, sourdough baker and then some."

"Someone this morning asked me online, 'Why do you identify as a fat queer, like, why do you label yourself, why don't you just be who you are," Gino sighs. "Well, I am a fat queer. I don't say that with shame. And I have no reason to think these are horrible things that I should be keeping secret. And there are plenty other fat queer urban gardener sourdough bakers who might like to know that they're not the only one."

Gino hopes George will help some kids know they're also not the only ones. Meanwhile, Scholastic believes the book is for everyone. The company is known for publishing the Harry Potter and Hunger Games series, massively popular books that sell millions of copies. With George, it settled on an initial press run of 50,000 copies. Editorial director David Levithan puts that number in perspective.

"Fifty thousand is pretty amazing for a debut author writing a middle grade book that isn't part of a series," he says. "No wizards, no Greek myths, no action adventure. It's just one girl's story."

Selling this particular girl's story to a mass market meant employing a similar strategy the company used with The Hunger Games. It's kind of crazy to remember now, but that book was initially seen as a potentially difficult sell. After all, it's about kids killing each other. But Levithan said that The Hunger Games is like George in that people may relate to the story more than they might think. "Once you read the book, you understand the book," he said. The trick was getting George into as many readers' hands as possible. The company sent it to 10,000 teachers, to children's librarians and took Gino around to major book fairs, including Winter Institute, run by the American Booksellers Association.

"All of the booksellers had a story to tell Alex about a trans kid that they knew, a trans kid in their family, a trans adult who worked in their store," Levithan recalls. "And it wasn't just the coasts, and it wasn't just sort of the liberal hotbeds. It was really booksellers from every state saying, 'Oh goodness. We need this book and I know exactly who I'm going to give it to.'"

Since 2000, hundreds of kids' books featuring transgender characters have come out. They're mostly self-published and mostly picture books or books for teenagers. There's virtually nothing in the middle, says j wallace skelton, who studies transgender representation in children's literature, works to prevent gender-based violence in public schools and is a transgender father of three.

Wallace skelton says calling the book George when the main character identifies as Melissa effectively reinforces a sense of the child as a boy, rather than the girl she knows herself to be.

Gino said they appreciated that point.

"If I were going to name [the book] now, I would not have done that," Gino says. "Because it is the assigned name, not her chosen name. When I started the book in 2003, the name of the book was Girl George — which was clearly an homage to Boy George. And then when Scholastic got it, one of the first things they did was, they cut off 'Girl' because they wanted to open up the audience. And I didn't even notice, in all of the things that happened, that I have effectively dead-named my main character."

By dead-naming, Gino means using the name that a person does not want used. "So I do feel conflicted about that."

Still, wallace skelton says he's a fan of George. He particularly liked how it handled violence toward its main character. Transgender people are still disproportionately marginalized, harassed, even killed. In George, the main character faces bullies, but she's not powerless in the face of their torment. And it's not what shapes her. Melissa plays video games with her brother, dreams about a starring role in the school play and visits the zoo with her best friend.

"It's not just, 'This is a trans narrative,' " wallace skelton says. "This is a narrative about a young person who is very much trying to become who they are."

Like much of the best children's literature, he says, George is about being true to who you are, being kind and learning about people both different — and maybe, similar to you.

Copyright 2015 NPR. To see more, visit http://www.npr.org/.

Transcript

STEVE INSKEEP, HOST:

Now let's talk about crossing another kind of barrier - a barrier that's crossed in a book - a children's book called "George." It's about a transgender fourth grader. It's being released to much notice by the U.S. publisher of "The Hunger Games" and "Harry Potter." NPR's Neda Ulaby talked with the author.

NEDA ULABY, BYLINE: If you look at the author's online biography, you'll see words like urban gardener, sourdough baker and fat queer. Alex Gino is used to being asked...

ALEX GINO: Why do you identify as a fat queer? Like, why do you label yourself?

ULABY: Because, says Gino, they're not labels to be ashamed of.

GINO: I am a fat queer, and there are plenty other fat, queer, urban gardener, sourdough bakers who might like to know that they're not the only one.

ULABY: Gino wants kids who feel they were born to wrong gender to know they're also not alone.

UNIDENTIFIED WOMAN: (Reading) George pulled a silver house key out of the smallest pocket of a large, red backpack.

ULABY: George is coming home from school as the book begins. She is 10. She loves to read. She has a best friend named Kelly. And she's worked up the courage to tell her mom she does not feel like a boy. She's so nervous. Before she can make herself say those words, her mom says...

UNIDENTIFIED WOMAN: (Reading) Whatever happens in your life, you can share it, and I will love you.

ULABY: George's mom believes she's saying the exact right thing, but it's exactly wrong.

UNIDENTIFIED WOMAN: (Reading) You will always be my little boy, and that will never change. Even when you grow up to be an old man, I will still love you as my son. George opened her lips, but there were no words in her mouth and only one thought in her brain - no. George knew that Mom was trying to help, but George didn't have a normal problem. She wasn't scared of snakes. She hadn't failed a math test. She was a girl, and no one knew it.

ULABY: It took author Alex Gino more than a decade to write "George," long before Caitlyn Jenner appeared on TV and the cover of Vanity Fair.

GINO: I had no sense that any publisher anywhere would take it seriously, other than maybe some sideline queer press. Maybe we'd put out 5,000 copies.

ULABY: Scholastic's putting out 10 times that because of the book's nearly unprecedented buzz says editorial director David Levithan.

DAVID LEVITHAN: Fifty thousand is pretty amazing for a debut author writing a middle grade book that isn't part of a series.

ULABY: A series like Scholastic's "Harry Potter."

LEVITHAN: No wizards, no Greek myths, no action/adventure. It's just one girl's story.

ULABY: To build buzz about this girl's story, Levithan copied the marketing of another hit series.

LEVITHAN: Strangely, it was very similar to what we did for "The Hunger Games" when "The Hunger Games" came out.

ULABY: Crazy as it might seem now, "The Hunger Games" was seen as a hard sell to many young readers. It's about kids killing each other, but Scholastic thought...

LEVITHAN: Once you read the book, you would understand the book.

ULABY: So it applied the same strategy to "George," bailing out tons of advanced copies to prove that a book about a transgender 10-year-old could appeal to a mass market.

LEVITHAN: Scholastic Book Club sent it to 10,000 teachers to say, hey, this book is coming in the fall, and just - we want to hear what you think about it.

ULABY: The teachers and librarians who read "George" loved it, says Levithan, but some negative posts popped up online - not about "George" the book, but the idea of any kids' book with a transgender character. The editor took author Alex Gino to a big convention of independent booksellers a few months ago.

LEVITHAN: All of the booksellers had a story to tell Alex about a trans kid that they knew, a trans kid in their family and a trans adult who worked in their store. And it wasn't just the coasts, and it wasn't just sort of the liberal hotbeds. It really was booksellers from every state saying, oh, goodness, we need this book, and I know exactly who I'm going to give it to.

ULABY: Since 2000, there've been hundreds of kids' books featuring transgender characters, mostly self-published picture books and books for teenagers, says J. Wallace Skelton.

J. WALLACE SKELTON: But there's been nothing in the middle.

ULABY: Skelton studies transgender representation in children's literature. He's a transgender father of three who works to prevent gender-based violence in public schools. He says people sort out their gender identity at all different ages, and even with more visibility, transgender people are still disproportionately marginalized, harassed, even killed. In "George," Skelton appreciated that the main character faces bullies.

SKELTON: But she's not powerless and, you know, the face of their torment, and it's not the thing that shapes her days.

ULABY: George's days are shaped by her friends and family, her activities and dreams.

SKELTON: All of that is in there, and it's not just this is a trans narrative. This is a narrative about a young person who very much is trying to become who they are.

ULABY: Like much of the best children's literature, he says,

George" is about becoming who you are, learning about people both different and maybe similar to you and, more than anything, being kind. Neda Ulaby, NPR News. Transcript provided by NPR, Copyright NPR.

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