Chad Cheek is the owner and managing director of Elephant In The Room, a design and branding consultancy in Winston-Salem. Elephant In The Room specializes in brand development, creation and various brand communication solutions. Chad has over 20 years of brand marketing and strategic business development experience and has been active in several community organizations over the years. He currently serves on the Board of Directors for The Centers for Exceptional Children and the Board of Trustees for the Arts Council of Winston-Salem/Forsyth County. Chad is a Winston-Salem native and holds an MBA from Wake Forest University.